Monday, December 12, 2016

WOMEN IN TRANSIT: Melody Rose

                                     words by Marco Smith                                                                          photo by Emily McCartney

If you were to assume that Melody or (Mel as she is commonly referred) is just another pretty faceyoud be rightBut then youd be very wrongShes a lot of things, a pretty face just happens to be one of themShes a native New Yorker, a proud Filipino, a creative director for a digital marketing agency, a self-proclaimed geek, a blogger, a TCU Horn Frog, a proud member of Delta Sigma Theta, and a single mom to her 13 year old daughter Mariah. Its blatantly evident that the latter is a driving force for her life. I was raised by my grandparents and we had humble beginnings but that just serves as motivation to want better for me and my daughter she saysThat driving force is very subtleShe is shy but not timidShes one of thoseactions speak louder than wordskind of women
Whether it is at her day job where she and her team of designers help elevate brands through digital marketing, at home raising Mariah, or with her lifestyle blog My Everyday Lifestyle (M.E.Lget it?).  “Ive been doing it for about two and a half years now. It has evolved a bitInitially it was just a creative outlet to do outside of my day job, but its became more than at, as Im now discovering what I like to post about and not be afraid if someone is going to like it or notIt covers fashion and geek-fashion, DIY stuff and lately has gone more towards comic related stuffshe says. Whatever shes doing seems to be working as she has been tapped by brands such as Coach, Jord Watches, Clinique, and Smile Brilliant to be an influencer. It even got her a free trip to the 2016 San Diego Comic-Con courtesy of DC Comics & Warner Brothers for her cosplay rendition of Suicide Squad Katana to coincide with the release of the summer blockbuster hit. Weve collaborated on a couple of occasions for her blog, so this isnt an introduction for me, however once she buys me a beer I begin to learn a lot more.

IT: What led you to do what it is you do now or how did you get started?
Ive always been creativeI was always into art and my dad from what I know of him used to draw a lot and I think I picked up that artistic side from himIve always wanted to express myself creativelySpecifically, through design.

What is your opinion of the art scene here in Dallas?
I think its growingYou can tell by some of the places like Bishop Arts and a few areas in Ft. Worth that have more of adown to earthart sceneReminds me a little of New York with some of the graffiti and stuff.

photo by Emily McCartney

IT: What were your early influences artistically?
Its funny because Im more influenced by pop cultureBeing from New York and growing up in the hip-hop culture with sneakers and Wu Tang thats where I was heavily influenced byNot a specific artist necessarily.

IT: What has been your experience being a female artist positive or negative?
There aren’t a lot of female creative directors out thereThere is literally a conference called3 Percentthat was created to champion female creative talent and leadership because we are truly the minority in the industryYou see mostly menIts one of the reasons me and my boss gel so well because she understands me and Im not the typical person for that role and were trying to be disruptors to a degreeI may look young to some, that I am constantly having to prove my knowledge and credibility, but on the flipside when Im producing great design, art direction, and can tap into what is current, there is a certain satisfaction that comes with proving what Im capable of.

photo by Emily McCartney

IT: What inspires you?
My daughterHaving her has given me more direction in my lifeShe drives meI want to show her what having a passion looks like.

IT: What gives you the most joy in doing what you do?
 Just expressing myself creativelyEspecially with my blogThere I can be the geek fashionista that I am, express my love for comics and not care what anyone else thinks.


photo by Emily McCartney

What is it in your opinion that you bring to the table artistically that is unique to you?
I think my sense of styleI fuse street fashion style with a little bit of that geek styleMy style can be very ambidextrous and versatile. Hence, it’s My Everyday Lifestyle.

Ok, so whats next?
Ive started video blogging a bit, but I want to continue and expand and grow my brand awareness and be an advocate to younger girls who may not have much growing up just like I did.

“When I was younger other girls wanted to be Barbie, I wanted to be a ninja turtle”. Stay weird. –xo Mel   

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